📣 Campaign Information

• Platforms: TikTok, Instagram Reels, YouTube Shorts
• English content only
• Tier 1 audience accounts for around 40% of the GEO mix: UK, AU, CA, FR, IT, and NL. HyperLucky is available worldwide, except for the US
• Minimum engagement ratio to get approved: 0.2%
• Keep videos live for at least 30 days
• Link: https://www.hyperlucky.com/
• Asset Links:
• Forbidden Materials: No drugs, pornography, violence, religion, hate speech, politics, or profanity.

🎯Requirements

Use hashtags #pov, #relatable, #storytime, #waitforit #hyperlucky #lucky #fyp #meme #xqc #kaicenat #adinross #ishowspeed

• Use the description in this style:

✅Do’s

• Show HyperLucky clearly: gameplay, win clip, or CTA screen.
• Keep one simple story: bad mood → small win → reaction.
• Start strong in the first 3-4 seconds: face, meme, win preview, or big text
• Make it fast, funny, clear, and easy to read.

❗ Do not

• Do not make it look like easy money, income, or a life fix.
• Do not say: “guaranteed win”, “I got rich”, “you will win too”, “this pays my rent”.
• Do not show private data: bank screens, wallets, documents, payments, or account pages.
• Do not make it slow, boring, confusing, or too much like a casino ad

🎬 Creative Directions

The idea is not to make it look like a polished casino ad.

We want the content to feel like a real guy sitting at home, opening the game, playing, reacting, getting annoyed at the usual bank/KYC bullshit, and enjoying the moment when something hits.

🤫 Concept 1: Meme Mood Switch + Streamer Reaction

Content Structure:

bad mood meme - HyperLucky win clip - streamer reaction or happy meme - final caption

No creator face is needed. The mood changes from bad - bored - confused to a win moment and funny reaction.

📁 Materials / Asset Links

Use assets from the folders below.

😂 Meme reactions link

🎰 Gameplay and win moments - link

🎥 Streamer reactions - shock, laughter, hype, “no way” moments. ****link

🎬 Movie / cartoon meme reactions link

• Caption Hooks:
• СТА
• How to edit:

🎥 Ready-made footage here

UGC_Ninja_HyperLucky_CPM_PO #1____EN_1080x1920.mp4